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The Nuances of Defining Ecommerce Personalization
The report highlights the growing importance of product personalization in the ecommerce industry, emphasizing its role as a competitive advantage for brands. It discusses the evolution of personalization from traditional methods to sophisticated personalized-to-consumer (P2C) offerings facilitated by innovative 3PL providers. Key insights include the definition of ecommerce personalization, the emergence of AI-powered personalization, and the significance of P2C in enhancing customer engagement and loyalty.
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