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Mapping the Member Journey to Drive Growth & Retention
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"Mapping the Member Journey to Drive Growth & Retention"
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Gain knowledge and insight into your members, and discover the untapped opportunities that exist in the current marketplace.

What do your members value? Knowledge is power when it comes to knowing your members. Mapping your member journey provides detailed insights into how your members interact with your organization, including what is important and what’s not. Thus, enabling you to optimize your organization to increase member satisfaction, member retention, and growth.

Download this white paper and learn how mapping the member journey reveals precisely where and how members interact with your credit union. Plus, you’ll learn to:  

  • Identify areas of opportunity based on either strength, or the need for improvement.
  • Understand how emotional content can amplify both positive and negative results, and how to manage member emotions through every interaction.
  • Recognize different member perspectives and demographics, and what they care about.
  • Find potential cross-sell opportunities within your own organization.
  • How to conduct your own member journey research.

Start understanding your members on a deeper level today to increase member satisfaction and retention, and beat the competition.


Offered Free by: CO-OP Financial Services
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